According to a recent study in Adweek, the average person will spend more than five years of their life on social media. That is a lot of time! No matter who your target audience is- from millennials to baby boomers- you are certain to find them on one of the top social media platforms. And if your company doesn’t have a strong social media marketing strategy you are missing out.
Are you looking for creative ways to make your social media profiles stand out from the crowd? Then you should start using quotes as part of your strategy.
Quotes are Quick and Easy to Consume
Unlike a full blog post, PowerPoint, or pamphlet, a quote doesn’t require any more reading than the box it appears in. For a consumer with a low attention span, this lower barrier to engagement could be the difference between pausing to read, and scrolling away.
Quotes can serve a wide variety of purposes in a condensed space. They can emphasize the important points of an article, share inspiration and ideas, or educate with statistics. The best part is, quotes in your social media content strategy can draw from previous blog posts, presentations, and other media. A study by Hubspot found that just making a short post with the heading “Tweet this stat!” drove engagement more than half a dozen links in their full-length content.
Quotes Create an Emotional Response
Providing a quote from a real person when selling your product or service can do more than any article. Whether a piece of advice, an inspirational thought, or a quote from a famous figure connecting a strong positive emotion with your company can yield great results in the long run. This is especially true for twitter marketing and Instagram marketing, where brief but impactful posts routinely receive the best user responses.
Quotes also have the ability to either affirm or challenge beliefs. A person could be relieved by the feeling they’re doing something right, or empowered by the desire to improve. Positive, inspiring, but educational quotes engage consumers and make them remember you. You can quote yourself, an associate, or a celebrity, but quotes are powerful tools for connecting with an audience with feeling.
Quotes Make Easy Visuals
As significant as audience engagement is to choosing a social media content strategy, the level of input on your end must be considered too. This is one place where quotes shine. Branding quote posts are easy. Only basic skills are needed to allow you to slap a logo on your post, getting your name in the minds of your consumers. This means you can avoid constantly plugging your business in the caption, and provide attractive, value-building content for your audience.
Quotes are Great for Connecting with Influencers
Another distinct benefit of the quote post format in your social media content strategy is the ease with which you can connect to influencers. Getting an industry giant or media personality with thousands of followers to share your message can be huge for your business. This process can be made all the easier if you already have quick content to provide for them, or a format to post their testimonial on your page.
And even if a consistent relationship is not achieved, building a rapport with figures you want to associate with can give great returns. Referencing an influencer in posts and content, reposting their quotes, and adding commentary, are all great ideas. These practices can get you in the door on bigger conversation and expand your visibility, even if there isn’t a direct agreement.
Quotes Can Build Brand Personality
Finally, this might seem obvious, but what you post about impacts how your audience views you. If your business tweets about LGBT+ rights during pride week, that sends a message about your values and where you stand. Quotes multiply this effect by adding the human touch. A quote that isn’t directly tied to an event or even your industry still builds your brand in the minds of potential clients.
A study by CONE Communications showed that consumers want the companies they buy from to share their values. Quote posts are a great way to target that because they drive engagement and conversations, allowing your content strategy to evolve past cold copy and build a community of the customers you want to see your product. So if you want to take your social media marketing to the next level with minimal extra resources, start using quotes to get your name and your message out there and connect with consumers.
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