For startups, small business and challenger brands who tend to have few to no social media followers and email subscribers, a paid marketing plan is vital. Why?
Because the wild west days of organic reach are coming to an end. Now it takes a budget behind your viral content to get in front of your target audience. But it’s not enough to just set the budget, you also need to know where your audience is, how to target them and how to constantly optimize your campaign based on data-driven results.
A well thought out and researched digital marketing strategy will give you the right foundation when you are ready to market your product or service online.
To create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
To make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.