The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small businesses can launch powerful, hyper-focused campaigns to target their specific niche in the market. However, consumers are becoming savvier to traditional marketing techniques, and tend to be wary of paid results. […]

Anyone who works in a service industry knows that when you sell to a client, two things are happening: The customer is trying to get the best deal they can, and you are trying maximize the profitability of your sale. This means that as someone providing a service, you need to convince your customer that […]