The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small businesses can launch powerful, hyper-focused campaigns to target their specific niche in the market. However, consumers are becoming savvier to traditional marketing techniques, and tend to be wary of paid results. […]
Anyone who works in a service industry knows that when you sell to a client, two things are happening: The customer is trying to get the best deal they can, and you are trying maximize the profitability of your sale. This means that as someone providing a service, you need to convince your customer that […]
Cart abandonment is a huge problem for small e-commerce vendors, and with more options to choose from every day, the average rate or cart abandonment has increased 10% since 2006. For an e-store owner trying to make it in the digital market place, reducing the cart abandonment rate can be the difference between thriving and […]
Source: Shutterstock As the holiday season rolls around, many companies take this opportunity to up their marketing game. Festive and fun marketing campaigns can attract new leads and retain the interest of continuing customers, helping you hit your marketing goals. Great examples of holiday marketing campaigns can be found everywhere from subscription product services like […]
One of the most important moves a small business needs to make for their marketing strategy to be successful is to create strong marketing goals. Without a sense of what you want out of your campaign, it’s easy to follow an incomplete or directionless plan and wind up wasting time and money. That’s why […]
Small business marketing can be tough, especially when your business is in a competitive industry. A highly-targeted, multichannel marketing campaign is one of the best ways drive conversions and grow quickly, but the cost grows quickly too. If you are just starting out or are still trying to get a steady customer base, the investment […]
