AMSTERDAM CALLING
SEO | Social Media
Insight
The YouTube web series highlights lesser-known places and hidden treasures in Amsterdam. I was asked by Amsterdam Calling to expand upon their current marketing practices, explore new YouTube SEO tactics and come up with fresh marketing ideas to boost YouTube subscribers.
Deliverables
For Amsterdam Calling I initiated and curated content for their brand’s Instagram feed. This included copy, some original photography provided by myself and keyword research and analysis. For their YouTube channel, I provided a report on current best YouTube SEO practices and keywords for their travel niche. This report also included the best ways to title and set up their playlists. Furthermore, I provided a Facebook audit and reported suggestions for improvements for their fanpage and paid Facebook advertising.
