Figuring out what to post on each social network can seem complex, confusing and overwhelming. Some people try to get around this by copying & pasting the same message everywhere. *Big no-no*
So, in the hopes of simplifying what content to share where we have created this concise guide. By the end of this post, we hope you’ll know exactly what to share on each of your social media profiles. It’s possibly the best way to spend the next five minutes of your life!
General guidelines:
Facebook: Videos (Live & Uploaded)
LinkedIn: Jobs, company news, & industry related stories
Twitter: News items, blog posts, & GIFs
Reddit: Memes, GIFs, & tips
Instagram: High-quality photos, stories
Facebook: Now that you have your Facebook business page set up, the next step is to start posting. But the million dollar question is, what should you post?
Visual content: pictures, GIFs, and videos, have pretty much become a requirement of any online presence, including social media channels. After all, it’s 40X more likely to get shared on social media than other types of content.
LinkedIn: LinkedIn is the professional social network. As such, you want the things that you post to be entertaining but with a focus on thought leadership and industry insights. BuzzSumo analyzed the headlines of 10 million articles shared on LinkedIn to find out the topics that resonate with people on LinkedIn. Here is what they found to be the most successful:
- Industry trends and news: “the future of”, “in the world”, and “of the year”
- How-to articles: “X ways to”, “how to get”, and “how to make”
Twitter: While the life of a tweet is relatively short compared to other social media posts, this doesn’t mean that you need to post 5x a day to have an impact. Instead, focus on engaging content on a regular basis.
- Your tweet can now include up to 280 characters – but it doesn’t have to
- Use visuals in your tweets to stand out from the crowd
- Incorporate relevant hashtags – but don’t include hashtags that have nothing to do with your post
- Ask questions & run polls
- Retweet pertinent content for added impact
Go paperless, speed up lifecycle, boost visibility & compliance. https://t.co/C1nKlgcOMg #regulatorycompliance #ich #iso #fda pic.twitter.com/Fc5VwFrQWr
— DocShifter (@DocShifter) February 26, 2018
Reddit: Reddit calls itself “The Front Page of the Internet”, and it’s an appropriate slogan. Redditors love things that are unique, funny, interesting, cute and courageous. So, what should you post on Reddit?
- Links – If you’re going to post a link, go ahead and post the whole, exact thing. URL shorteners are a no-go.
- Incredible photos
- Informative or funny videos
- Memes
- Personal stories that are heartwarming and tell of challenges, survival, or facing incredible odds.
- Educational sites and stories that have unusual or obscure facts about history, a condition, disease or movement.
If you would click on it, chances are someone on Reddit will too!
Instagram: To grow your influence on Instagram and for you to stand out, you need to constantly post images that fit with your brand or theme and anything that highlights your creativity or uniqueness. And don’t forget to include relevant hashtags!
Stuck for ideas? Here are a few to perk up your creatives juices.
- Your workspace
- Your latest blog post
- A promo of a product or service
- Something that matches your brand colors
- An inspirational quote
