Cart abandonment is a huge problem for small e-commerce vendors, and with more options to choose from every day, the average rate or cart abandonment has increased 10% since 2006. For an e-store owner trying to make it in the digital market place, reducing the cart abandonment rate can be the difference between thriving and […]
On its face, running an online store pretty simple. People want a product, you have a product. You just have to get the word out about who you are, and what you’re selling. Make some accounts on social media to connect with your potential customers and watch the sales roll in, right? Well, not […]
Source: Shutterstock As the holiday season rolls around, many companies take this opportunity to up their marketing game. Festive and fun marketing campaigns can attract new leads and retain the interest of continuing customers, helping you hit your marketing goals. Great examples of holiday marketing campaigns can be found everywhere from subscription product services like […]
One of the most important moves a small business needs to make for their marketing strategy to be successful is to create strong marketing goals. Without a sense of what you want out of your campaign, it’s easy to follow an incomplete or directionless plan and wind up wasting time and money. That’s why […]
Small business marketing can be tough, especially when your business is in a competitive industry. A highly-targeted, multichannel marketing campaign is one of the best ways drive conversions and grow quickly, but the cost grows quickly too. If you are just starting out or are still trying to get a steady customer base, the investment […]
Push notifications are an extremely powerful, but often overlooked option in the digital marketer’s toolbox. Unlike conventional methods of reaching customers online, push notifications work through a browser rather than from a database. This allows marketers to reach both identified and anonymous users, and specially schedule alerts to when those users are active. Best of […]
